Plant Your Flag: A Framework for Turning Purpose Into Action

What’s your purpose? And what are you doing about it?

Some people can answer the first question, but very few can answer both.

Purpose isn’t a modern concept or gimmick; it’s the force that gives direction to our decisions, meaning to our sacrifices, and coherence to how we spend our time. Since the beginning of time, we have been asking ourselves why we exist.

Every meaningful legacy, whether it belongs to a person or an institution, can be traced back to a clear decision of who they wanted to become and what kind of future they wanted to build.

Plant Your Flag

Plant Your Flag is a personal operating system built from over a decade of leadership and team development work. It exists to solve one problem: helping people translate direction into consistent, aligned action.

Other Posts

  • Clarity comes from systems

    They say clarity is kindness, and I tend to agree. The clearer we are about vision, expectations, roles, deadlines, deliverables, etc., the better our teams become.

    I’ve learned that clarity doesn’t appear out of thin air. It’s an intentional commitment an organization makes to its people. And the way you create greater clarity, in my view, is through building better systems.

    Consider a few common sources of stress in an organization:

    • Unclear roles: When people don’t know what they own or what others own, you need a system that proactively defines roles and responsibilities.
    • Projects are vague: The deliverables and deadlines are fuzzy, so you likely need a better project kickoff and management system.
    • Poor communication: If key people aren’t “in the loop,” you might need an internal comms system that makes sure updates flow the right way at the right time.
    • Decision-making bottlenecks: If people don’t know who can make what decisions, you may lack a system for defining authority and approvals.
    • Mission drift and shiny objects: If your team struggles to stay aligned on long-term goals, or too many “exciting ideas” keep popping up, you need a system for setting plans and regularly reviewing goals.

    Again and again, when an organization lacks clarity, it’s not just a communication issue, it’s a systems issue.

    If you want to create greater clarity, try identifying the missing system.

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  • The small moments matter

    That $5 donor can become one of your biggest donors.

    That new follower can become your future business partner.

    The shy intern may run the organization one day.

    I’ve been amazed in my career at what the small moments can turn into with some cultivation and patience.

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  • Gen Z Isn’t Cooked: Finding Purpose in an Age of Despair

    The biggest crisis facing young Americans today is a lack of purpose. They wander through life weighed down by hopelessness, convinced the future isn’t worth fighting for. They can’t afford basic necessities because of rising costs and stagnant wages. They’re told they’ll never have homes. Marriage and kids are, for many, out of the realm of possibilities. And to make it all worse, the climate doomers say they won’t have a future because climate change will suffocate us all.

    The emptiness many young people feel today is profound, and originates from multiple sources, but one especially stands out: climate doomerism, the belief humanity is on an unstoppable march toward destruction, has become a defining feature of our generation.

    The story told to millions of young people is the planet is dying, the system is rigged, and the future is lost. When that message becomes the moral framework for a generation, what hope is there?

  • How to help Texas flood recovery efforts

    Today’s post is simple – please help the victims and communities affected by the devastating flooding in Texas over the Fourth of July weekend. As of this post, the death toll is now over 80 people, and 10 young campers remain missing.

    You can donate here.

    Every dollar helps.

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  • Do you really want to be a manager?

    Not everyone should be a manager. More people need to say that out loud.

    We think moving up means moving into management. Organizational leaders assume the only way to promote someone is to give them people to manage. Early career professionals assume it is the only path to advancement and higher pay.

    One of the worst, most draining mistakes you can make is stepping into management when you are meant to be a strong individual contributor.

    Management means putting down your craft to lead people and develop the next generation. Being an individual contributor means building deep expertise. Both paths are valuable. Both are needed. You have to know which one fits you.

    Management brings its own stress: hard decisions, hard conversations, and responsibilities you can’t just check off. But the reward of helping others grow is real.

    Some people thrive as specialized individual contributors. They become highly valued and well paid, without managing a team.

    Success comes in many forms. Pick the one that fits you.

    You can also follow me on LinkedIn, X, and Instagram

  • Get to the point

    Ever look up a recipe and find a short novel before the recipe itself?

    Or maybe you received an email from someone, and after three paragraphs, you still don’t know what they want.

    Maybe it’s a report or memo that buries the top line info in fluff and filler.

    One of the best ways to get a response, earn respect, and win is by getting to the point.

    It doesn’t mean being cold – you’re still a human communicating with another human, so respect is a must. It means being concise and clear.

    Say what you mean and say it early.